Photo by Olivia Brabbs

Meet Maxine Gordon

My Story

I have 30 years’ experience of writing stories for newspapers and magazines, both locally and nationally.

Now I am helping people tell their stories through my PR services. 

I set up my What’s the story? PR workshop in 2018 to teach people how to write a press release.

News is a 24/7 business, with editors hungry for new stories all the time. At the same time, the number of journalists is in decline. Increasingly, the media needs stories from businesses and organisations to fill its empty pages and bulletins. In short, it needs your press releases.

But nobody wants a boring press release – no-one wants to read a boring story. I teach you to recognise what makes a good story – both through my What’s the story? PR clinic and workshop (both available online via Zoom).

In my professional career, I have worked on various local newspapers, most recently at The Press, York. I was a senior features writer at That’s Life magazine and have worked shifts on the Daily Mail and the Scotsman (in my home town of Edinburgh).

I have also worked as a freelance magazine journalist for Yorkshire Living and edited Yorkshire Living Brides and the Yorkshire Business Review.

Blogging is a new passion and you can read my most recent posts here.

I am married, live in York, and have one teenage daughter. When I’m not writing, I love to play tennis, watch movies, read fiction and bake. Winning a charity Bake-Off competition with my three-tiered lemon drizzle cake remains one of the proudest moments of my life.

PR Workshop

Save money by learning how to do your own PR. This popular workshop teaches you how to write a press release in one day.

PR Clinic

Struggling to find a story to tell about your business or organisation? Or maybe you have a great story about something new and exciting, but don’t know how to tell it? 

Copywriting Services

Need help writing content for your website, brochure, newsletter or blog – or even with your press release? Perhaps you need someone to write an entry for an awards scheme?

Read All About It!

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